Research for banks

NAFI offers a wide range of services in the retail and corporate banking market. Our analytical research is devoted to the review of the banking market and its individual segments, the analysis of the activity of the leading banks and  their condition for providing banking services, The NAFI research studies also allow for the  assessment of customer's satisfaction with bank services.

1. MARKET

The knowledge of the basic indicators of the banking market is a very important step to promote products and services as well as  to design effective and competitive strategies. The research of the current and projected size of  the market, its growth rate and the  basic trends allow to predict  optimum sales in terms of different consumer segments. 

2. BANKS

In  times of tough competitiveness, the assessment of the banks` own position in the market plays an important role in the mind of the existing and potential customers. The reputation and attractiveness of the bank are important factors  which  determine the motivation to use the banks` services. Customer's confidence  and satisfaction with banking services reduce the probability of  the client's transition to other banks and increase the attractiveness of the  bank for potential clients. The accurate perception of the bank by potential and existing clients is the basis for  an optimal marketing and advertising strategy.

3. SERVICES

The increase in demand for specific banking  services largely depends on the  quality  of the service. The knowledge of  the market conditions and  the  service terms provided by competitors help to  maximize   the value  of bank products and to present the most favorable tariffs  for banking services. 

4. CLIENTS

Knowing your customers, their interests and preferences gives you the advantage to introduce bank products that could be most attractive,  both for present and potential clients. Attracting new customers and retaining the existing  clients   are often based  on the study of their knowledge and  their attitudes towards banking products and services,. 

5. ADVERTISING AND MARKETING

The romotion of bank services to  targeted consumer segments has always  its unique characteristics. The study and accurate observation the  bank communication structure, the choice of  the optimal method and the way the information about bank products is presented,  play an  essential role in development of  effective marketing and advertising banking strategies.